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Meera Seth

Latest Articles By Meera Seth

ATMs: The Sweat Behind The Scenes

“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty

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Whose Logo Is It, Anyway?

Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant

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Case Study: That's My Logo You Changed

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

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Case Study: How We Think Of Women

“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed

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Who Is Your Target Audience?

“Our culture often does portray women especially like objects. My mom would always point out everytime the cheerleaders would come on, [and say] “OK, so look, here's the story that gets told: the men get to be these heroic, skilled athletes. And the women just get to be pretty.” Just the concept of that, she wanted my brother and I to be aware of it. Because we see these images on TV, in movies and in the magazines, all the time and if we don’t just stop and think about it, it sort of seeps into your brain and becomes the way you perceive reality.” — Joseph Gordon-Levitt on ‘Ellen’ Jan 2014 (adapted)

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Case Study: Finding Direction

“Coaching is releasing a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them” — John Whitmore

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Case Study: The Lonely CEO

“The closer you get to excellence in life, be prepared to lose some people on your journey” — Tony A. Gaskins Jr

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Case Study: The Risk of Unpreparedness

“Technology gives us power, but it does not and cannot tell us how to use that power. Thanks to technology, we can instantly communicate across the world, but it still doesn’t help us know what to say” — Jonathan Sacks

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Case Study: Can You Trust That E-tailer?

“As far as the customer is concerned, the interface is the product” — Jef Raskin, who started the Macintosh project for Apple

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Case Study: Technologically Unready

“The real problem is not whether machines think but whether men do” — B. F. Skinner, Social Philosopher

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