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The Self-Help Revolution Is Here

The self-help revolution is about to make India even greater. A powerful mind makes a family strong, which in turn makes a nation unstoppable

India has changed! Gone are the days when a degree in MBA was the key to an amazing future. Today, it’s all about human potential.

The 21st century requires people who are strong in all aspects of life; employees and business owners who can manage their emotions, communicate powerfully, influence teams, understand human behaviour, control anger, create harmonious relationships. We don’t learn this at school or university, so where do we go?

Welcome to the world of personal transformation. Coaches and trainers are popping up everywhere across india. When I came to India almost 20 years ago, nobody had ever heard of a peak performance coach or a life coach. Bookshops had a single shelf for self-help books and no one was interested in if ”men were from Mars or women from Venus”.  Today, the self-help section is huge, and people are queuing up to change their lives. The self-help industry growing massively, and is here to stay. The industry has various segments such as training, coaching, audio and video programmes and online and group coaching among others.

 When I first came here, it was hard to find 10 people who wanted to attend my seminar. Today, 5,000 people attend a single programme. I have a two-year waiting for one-to-one coaching, and my long-term programmes that help people become awesome coaches is always full.

The problem with the industry is that it’s full of ”textbook coaches” who have been certified to deliver fixed content. These people have no real experience in dealing with the problems they help others with, apart from what they have studied. The best coaches in the world are those that coach people in things they have experienced and resolved. They have more empathy, understanding and belief in what they do. Mental health issues are a completely different segment and needs thorough training.

The other scary section is the “positive thinking” movement. People are told if they think positively, their life will change. I have been thinking positively about six-pack abs like Hrithik Roshan’s all my life, and I still don’t have them. The best coaches are action-driven and don’t sell the “magic-pill” gimmick. This worries me the most.

Women are becoming coaches in droves in India and worldwide! They are the best coaches because they have empathy, patience and in most cases powerful instincts. On one of my become-a-coach training programmes, almost all the women are successful.

Everyone needs a coach today. I have coached people on the street, billionaires, Bollywood celebrities, Fortune 500 CEOs, business owners, etc. The biggest demand for coaches is among the middle class of India.  Health, wealth, spirituality, relationships, children, leadership, focus, anger coaches are the most sought after topics. You can build a multi-crore empire or you can earn enough to match your salary as a part-time coach, but above all, you can change someone’s life.

In the US, the self-help industry is worth over $10 billion, and that’s with a population of 350 million people. India has a population of over one billion people, so imagine the future. Tony Robbins, who has been conducting seminars in the US for almost 40 years, has an average of 7,000 people attending a single programme. Don’t be surprised to see that happening in India in less than 10 years.  

What’s even more exciting is the digital content side of the industry; everyone has a mobile phone, which means everyone can have a coach with them 24/7. That’s exciting!

The self-help revolution is about to make India even greater. A powerful mind makes a family strong, which in turn makes a nation unstoppable.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Magazine 28 April 2018 wellness anniversary special


Arfeen Khan

The author is Peak performance, coach & author

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