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THE SOCIAL CIRCUIT : FB Now Lets You Watch Shows

Facebook has now launched a ‘Watch’ tab on the site. The ‘Watch’ tab is a new platform for shows allowing users to access video content made exclusively by the social media giant’s partners.

FB now lets you watch shows

Looking to get more out of its video push, Facebook has now launched a ‘Watch’ tab on the site. The ‘Watch’ tab is a new platform for shows allowing users to access video content made exclusively by the social media giant’s partners.

The new tab is available for users on mobile, desktop and Facebook’s TV apps. The platform is personalised to each user depending on their interests and what their friends and community are watching.

“Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community. On Facebook, videos are discovered through friends and bring communities together. As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos. To help you keep up with the shows you follow, Watch has a watchlist so you never miss out on the latest episodes,” says the company blog.

For Watch, the company has tied up with publishers and content creators who earn 55 per cent of the advertising revenue while Facebook gets 45 per cent. Facebook wants to keep its users within its own ecosystem to watch videos and is looking to get a bigger share of the video pie from its competitor, Google’s YouTube.

The new feature is currently available only in the United States, but Facebook is looking to expand it globally to more people soon. 

Joining The Video Party

Professional networking platform LinkedIn has launched a video feature that lets users upload videos to the site.  “Every day, millions of LinkedIn members have conversations about their work, career and interests. We have seen countless examples of how these conversations help members get ahead in their careers and find their way into new opportunities. With this in mind, we are adding another way for you to share your experience and perspective with the introduction of LinkedIn video,” said a company blogpost.

Dig The Data

Education Helps

A study by Digital Stream shows that levels of trust in digital marketing channels often depend on users understanding of how the channel works. In a study of 2,000 regular Internet users, it found users with a moderate or high comprehension of how cookies work to be nearly three times more likely to click on a retargeted advert than those with low or no comprehension. As many as 56 per cent of high comprehension users said they are comfortable with seeing adverts that are based on their browsing behaviour, while 17 per cent of users with low comprehension said they find it alarming to see adverts with high relevance.


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