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Sony A7R III Full-Frame Mirrorless Camera Launched At Rs 2,64,990 In India

Priced at Rs 2,64,990, the newly launched A7R III will be available in all Alpha flagship stores, Sony Center and major electronic stores across India

Sony on Tuesday (14 November) announced a new addition to their full-frame mirrorless camera line-up in India, the α7R III. Priced at Rs 2,64,990, the newly launched A7R III will be available in all Alpha flagship stores, Sony Center and major electronic stores across India.

The new camera combines a high-resolution 42.4 MP back-illuminated Exmor R CMOS image sensor with shooting speeds at up to 10 fps with full AF/AE tracking. The camera has 4K video quality, wide 15-stop dynamic range and high sensitivity with noise reduction.

α7R III also features a new front-end LSI which Sony says effectively doubles the readout speed of the image sensor. It also has an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II. 

These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

The Sony α7R III has 399 focal-plane phase-detection AF points that cover approximately 68 per cent of the image area and also, 425 contrast AF points.

The new α7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient  flash sync.

 A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

 The frame camera is equipped with dual media slots, with support in one slot for UHS-II type SD memory cards.  Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more.

 Battery life has been extended as well, as the new camera utilises Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the α7R II.


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