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ShopsUp To Reward Customers For Window Shopping

With $1 million of seed funding, the startup aims to bridge the gap between online and offline shopping

Photo Credit : Bivash Banerjee,

There are plenty of e-commerce companies that incentivise their customers for shopping with them. But have you heard of anyone who incentivises customers just for their behaviour? ShopsUp, a location-based shopping app does that, and more.

The app allows consumers to discover relevant shopping outlets around them and at the same time reward them with points or ‘shots’ as they call it. The ‘shots’ can be redeemed instantly for any other experience like a movie ticket, cab ride, spa or a gift voucher depending on the redemption partners ShopsUp has tied up with.

“Indian millennials want to be rewarded for their window shopping as well as actual shopping behaviour and marketers want to capture these moments as they happen,” said Suhas Gopinath, co-founder & CEO of the startup.

The brand and retail partners in turn get complete visibility into the consumers’ shopping behaviour. “ShopsUp’s innovative technology and use of analytics allows us to partner with top brands and local boutiques and provide them with customised solutions that dramatically differ from existing options available for retailers,” said Gopinath.

Gopinath who co-founded the startup along with Anmol Vij has been working on this venture since past 7 months until it was official launched today. ShopsUp has raised a $1 million of seed funding from two HNI investors and it is in the process of raising more capital that will be used to bridge the gap between online and offline shopping.

ShopsUp has so far tied up with 380 stores in Bengaluru and 48 redemption partners. It initially plans to target the metro cities and expand gradually to the other cities.


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