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Publicis.Sapient Launches Enterprise Business Transformation Offering

The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six offerings

Publicis Groupe and Publicis.Sapient unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world. As changing consumer expectations and disruptive competitors have given rise to a digital-first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies with expertise in all areas, from management consulting and innovation incubators to dynamic creativity, technology and implementation services.

The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six offerings, which clients from across all industries will benefit from:
o Digital Business Strategy & Innovation
o Customer Experience
o Data & Artificial Intelligence
o Marketing Modernisation
o IT Modernisation
o Commerce

"The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer. Today's business leaders are realising that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works - it's too slow, too fractured, organisationally unsustainable and most importantly, the focus on the customer gets lost in the complexity," said Maurice Lévy, Chairman & CEO of Publicis Groupe.

"Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age. The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect," said SapientRazorfish CEO Alan Wexler.

SapientRazorfish stands out in its ability to help clients realise digital business transformation.

"SapientRazorfish represents a new breed of business transformation partner that combines the broadest set of capabilities with the ability to configure easily and effectively to serve all types of transformations, from marketing to enterprise, using a client-centric, experience-led approach," said Michael Versace, Global Research Director, IDC WW Services, Digital Strategy and Agency Services.

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