Oplifi Raises USD 750,000 From Rainmaker Ventures
Oplifi is focused on bringing the advances in digital paid media technology, services and platforms to companies of all sizes and this deal will further strengthen its position
Oplifi, a Singapore based programmatic media company that focuses on transparency, simplicity and accessibility has raised USD 750, 000 (INR 4.93 crores) from Mumbai based early-stage venture capital fund Rainmaker Ventures.
The programmatic company founded towards the end of 2015, has over the years provided best in class digital media amplification technologies for creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals.
According to a report titled ‘Digital – The new normal of marketing’ published by KPMG in India and the Confederation of Indian Industry (CII), India’s digital advertising grew by 15.5% in 2016. The report also predicted that programmatic advertising is the future of digital advertising. The report stated that programmatic advertising will soon command a big share of the pie with traditional advertisers recognising the benefits. It further added that programmatic content will no longer just dominate digital display advertising, but will shortly see a mass adoption through programmatic television advertising.
Commenting on the deal, Gautam Dutt, Co-Founder, Oplifi said “Programmatic is the future of our industry. With our background in media planning and buying we hope to contribute towards making this space more strategically aligned with marketing.”
Atul Hegde, Co-Founder Rainmaker Ventures added, “With Oplifi, we are increasing our investment footprint in the digital marketing landscape. We now have investments in the digital design & content space, in influencer marketing & amplification and now into programmatic. Also with oplifi we expand our investment base into south EastAsia.”
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