Music Maestro Ilaiyaraaja Collaborates with Facebook and Arré To Go Digital
Facebook looks at this initiative as a regional-global story straddling millions of Ilaiyaraaja fans and music communities across a swathe of geographies and interests
Photo Credit : Courtesy: Facebook,
Legendary composer Ilaiyaraaja joined hands with Facebook and Arré to tell this unique story to the digital generation via Facebook platform and Arré, the new multi-genre, multi-format digital destination.
Sriram Bakthisaran, strategic advisor and close confidante of the Maestro said "This is a unique and prestigious collaboration of partners of repute; Facebook, Arré and Mindshare, which befits the stature of the Legend and the true potential of his journey."
Joining this initiative is Mindshare, whose specialised content solutions arm Content+ is working with Arré to tell this important story using their deep-rooted expertise and understanding of consumers across the globe.
Saurabh Doshi, Head, Media Partnerships, at Facebook India said "Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse into Ilaiyaraaja's musical journey and his work through this video series on our platform."
Facebook looks at this initiative as a regional-global story straddling millions of Ilaiyaraaja fans and music communities across a swathe of geographies and interests.
The Maestro, Ilaiyaraaja, said "I am looking forward to sharing my musical journey with all my fans and music lovers through Arré and Facebook."
This 'digital-first' film, will play out first on Facebook and Instagram platforms and Arré and Arré platforms. Arré has recently launched its music vertical, Arré Earworm, and has also entered the Tamil market and will soon be launching originals in Tamil.
Ilaiyaraaja or Raja Sir, as he is fondly called, has a pan India and international fan base that till now have been fed with basic facts and statistics of his illustrious career.
This 'digital-first' film will be a cinematic recreation of his unique and inspiring story. True to the nature of the medium and the genius of the artist, Arré is in the process of collaborating with domestic and international creative talent to create what will be a path-defining moment for music and media.
The maestro will interact with his fans regarding the project via an exclusive Facebook Live interaction on Friday (29 September) at 4:30 pm onwards on https://www.facebook.com/ArreIndia, https://www.facebook.com/ArreTamil/ and https://www.facebook.com/Ilaiyaraaja/
B. Saikumar, Founder-Arré, said - "we have recently launched its music vertical, Arré Earworm and also moved into the Tamil market, and this film will play across these new verticals apart from Arré and its platforms."
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