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Make Fashion Go Vegan, “Animals Are Not Ours To Wear”

Humanity is a celebration of ethical beliefs, a deep desire towards progression and a movement on healing bruises

Humanity is a celebration of ethical beliefs, a deep desire towards progression and a movement on healing bruises. It is the foundation towards common causes to uphold rights, not just for the people, but as a protection of life of animals as well. Whether we speak about showstoppers ramping in New York or Navi Mumbai, the nascent voice for “stop killing animals for fashion” is making the need-of-the-hour vibrations. In 2016, Pune Fashion Week (PFW) supported People for the Ethical Treatment of Animals (PETA), India by promoting animal free (vegan) fashion. Its motto, in part, reads, “Animals are not ours to wear.” National and international designers and fashionistas displayed their couture collections to exhibit an exemplary look without skinning, gassing and tormenting animals.

Over the years, I have been consistently involved in exploring potential opportunities along with the development, expansion, and growth of the existing business ventures. An extensive range of brands have been established under the potency of my personal leadership that are successfully catering to both B2B and B2C stakeholders across verticals, mainly fashion. The intent of engaging PETA fashion experts was to give a voice to ‘vegan fashion’ at Pune Fashion Week’s ‘Fashion Knowledge Series, which targets fashion students. We may be presently standing at the edge of time to witness the extinction of certain animals and also continuing to hear about poachers practicing the illegal killing of animals. This is the reason that I took a leap towards converting fashion into green fashion and thereby giving fashion labels the critical message to save animals.

I believe PFW is the perfect platform to celebrate vegan leather, mock crock, faux wool and other vegan materials available to designers today. This message is now fast proliferating the fashion world. A growing number of designers have made the compassionate choice to prevent killing of millions of cows, ostriches, rabbits, and other animals – even dogs and cats – from being electrocuted, gassed, and skinned alive for a jacket or a pair of shoes. With stylish, versatile options such as vegan leather, nylon, and synthetic shearling available, there is never a need to wear any skin but our own.

Being part of the fashion industry, I am now widely promoting ethical fashion. Exotic skins come from animals such as snakes, lizards, and crocodiles for bags and clothes.

I believe that fashion knows no boundaries. After making Pune fashionable, the plan ahead is to widen the horizon of Fashion Week internationally, making the targeted country fashionable.

We have joined hands with World Fashion Week and this valuable partnership will open new avenues of cultural understanding and fair trade around the world, as well as contribute to a sustainable socioeconomic growth for all.

My association with the Entrepreneurs’ Organization (EO) is a significant aspect of my life, as it led me to understand how to handle cross-cultural traditions and escalate the ongoing business venture. Being an entrepreneur isn’t easy, but EO’s global network of self-made professionals benefited from my journey of entrepreneurial growth. Beyond offering the value of peer sharing, support and networking, the organisation has helped me find a way to blend and balance personal and professional life. I will continue to rely on EO as I work to promote ethical fashion near and far.

Badal Saboo is the Managing Director of Pune Fashion Week. He holds a post-graduate diploma in Business Management from NIFT Delhi and a degree in mechanical engineering from BIET, Davangere. Saboo is a member of the Entrepreneurs’ Organization’s Pune Chapter.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.



Badal Saboo

The author is Managing Director, Pune Fashion Week

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