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Honda Amaze Reloaded To Take On Maruti's Dzire

Honda has maintained that all the prices are introductory and are expected to increase after the first 20,000 bookings

In its bid to give a tough fight to Maruti Suzuki Dzire in the entry-level sedan segment, Honda has launched  the second-generation Amaze in India, with prices ranging from Rs 5.6 lakh  for petrol and going up to Rs 6.99 lakh for diesel. The compact sedan is launched in four variants - E, S, V and VX - in both engine  options like before and also available  in a CVT  variant. All the trims will be equipped with dual front airbags, ABS, Isofix child-seat mounts and rear parking sensors as standard features.  Honda has maintained that all the prices are introductory and are expected to increase after the first 20,000  bookings. The petrol variants of the new Amaze are priced between Rs. 5.59 lakh and Rs. 7.99 lakh ( ex-showroom Delhi) while the diesel variants are tagged between Rs. 6.69 lakh and Rs. 8.99 lakh (ex-showroom, Delhi).

The 90PS, 1.2-litre petrol  delivers a mileage of 19.5kmpl for the manual and 19kmpl for the automatic variant, while the 100PS, 1.5-litre diesel claims  a fuel efficiency of 27.4kmpl for the manual and 23.8kmpl for the automatic.

Commenting on Amaze's launch, Honda Cars India Ltd (HCIL) President and CEO Gaku Nakanishi said the second generation of the compact sedan is built on an all-new platform. "This is a big move  from Honda. We expect new Amaze to replicate the success of our Honda City in the country."

Meanwhile, HCIL will roll out six new products over the next three years as part of its strategy to regain its market share in the passenger vehicle  market in the country.  Apart from the just launch Amaze, the company will be driving in the new CR-V and Civic sedan.

"Starting with the all-new Amaze, we are planning to roll out three new products during this financial year. In the next three years, we will bring another  three new models in India. HCIL currently contributed 23% to the overall sales in Honda's Asia Pacific region and with the launch of new models the share is expected to further go up," Nakanishi added. When asked about the other three models, Nakanishi did  not disclose details but said these could fill new segments, including the popular compact SUV vertical. He also said the company is in the process of formulating a strategy for electric vehicles specifically for the domestic market.


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