FCB Interface has appointed Gulshan Singh as Executive Planning Director. Singh will be based out of Mumbai and will be responsible for scaling up the planning Interface.
"To me this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigour. And more importantly, in using this thinking as the bedrock of developing the creative product – all with the clear objective of encouraging behaviour change. I look forward to partnering with the superb talent we have here to drive this mandate”, Singh said.
Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB Interface said, “Gulshan’s acumen to couple consumer insights with hardcore data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it.”
In the past Singh has been involved in research, consulting, and account planning roles in various companies in the Middle East and Africa. He has won multiple Effies’ and worked with some of the most reputed brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico to name a few.
His most recent role before joining FCB was with agencies like in Lowe Lintas in Bangalore and JWT and Publicist in Delhi. An MBA from HEC Paris, Gulshan's interests include behavioural economics, military history and gaming.