BW Businessworld

From Campus To Corporate

The industry will always have huge expectations from young minds but the challenge is to rise to them

The one big dividend that students have which industry veterans don’t is the Talent of Youth. Are they aware of this? Yes. Have they fully mastered it? That’s the big question.

The young and bold have got everything going in their favour. The industry has acknowledged millennials and Gen-Z as a strong force and organisations today take cognizance of the fact that together these two groups constitute a majority of the work force. Cultures have become more informal, offices more open. The suit and tie has slowly made way for polo necks and jeans even during weekdays. At a deeper level too, we see a lot happening at policy and mindset level to help these students transition smoothly from campus to corporate.

However, a lot still needs to be done, if we want to make this partnership stronger and more fruitful in the future. As an organisation, our campus hiring at Jubilant FoodWorks has seen rise over the past few years owing to a deliberate shift of infusing fresh talent into our existing pool.

For instance, last year, we hired some management trainees from some of the biggest names in B-schools. This year, too, we started our engagement early on with campuses by giving opportunities to summer trainees. We do not look for someone who knows how to do the job. That is not the expectation at that level. However, few attributes that we are keenly looking for, which in our experience determine the longevity of the professional are:

Ability of Application
All students have gone through the principles taught by Philip Kotler, Jack Welch or Michael Porter. The skill lies in the ability to apply those theories and principles to real business challenges with real deadlines in the absence of enough resources. My advice — learn what the books say but develop the sharpness to use that knowledge.

Humility and Resilience

Knowing that you don’t know it all and being open to learning new things and working on critical feedback is the sign of a mature individual. The ability to come back from setbacks with learnings never goes unappreciated. Accepting that not all steps will land in the right direction and having an appetite for failure can be a huge advantage.

Learning Agility
The rate at which skills get obsolete today is higher than it was when we entered the corporate world. How much can you learn and unlearn? Can you adapt yourself to pick up a new skill quick enough? Are you too fixated on doing things the same old way or are you willing to step out of your comfort zone? These are some questions you must ask yourself.

Preparedness and Interest in the Industry
Lastly, a genuine effort in apprising oneself of industry news, practices and trends goes a long way in showing the recruiter that you are not there as just a candidate. You are sincerely interested in making your career in this industry and having a long and rewarding journey with the organisation. Read a lot, get into discussions with class mates, develop a point of view.

The industry will always have huge expectations from young minds but the challenge is to rise to them and not get bogged down by them.

All the best!

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Biplob Banerjee

The author is Executive VP, HR & CSR, Jubilant FoodWorks

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