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BW Businessworld

Feetport: Digitising Businesses For Digital India

FeetPort is an easy to use mobile app for field executives, which provides timely reports along with an intuitive web app for supervisors who manage them

An app which was developed as a medium to digitise family business, FeetPort has set its sights big to work with the government and all other sectors where it can help digitise business and help them manage their field executives easily.

FeetPort is an easy to use mobile app for field executives, which provides timely reports along with an intuitive web app for supervisors who manage them.    

After some industry experience, Saraansh Tandon, CEO, FeetPort was entrusted with the responsibility of digitising family business, which is the call centre. He started it with an own initial investment of around Rs 1-1.5 crore and is targeting a revenue of around Rs 1-2.5 crore this year.

The industry is changing rapidly, almost every month. Saraansh initially started working for the call centre, and realised there is not much to be done since whatever has to be done is demanded by the clients itself.  

However, the BPO business includes a lot of verification and collection for telecom, banking firms and NBFC’s where there are a lot of issues with the efficiency management, real time reporting and all.

Saraansh told BW Businessworld, “This is where I felt I could do something which would benefit everyone in the organisation. So I started building something which would enable them to manage and enable their people better. I started building something on the android platform, and hired a small team of 2 people.”

He added, “I already had the benefit of manpower which I could use as a beta-test. So we were applying everything we did, asked people to go and asked for feedback. Yes there were errors, and we would fix it back and forth and that is how it really began.”

FeetPort is all a B2B platform, more in-house but has looked at new cases where they can involve customer in cases which can help the customer also. It will be more of an enabler, where online shopping companies can put this up in front of the customer to utilise it for a better experience.

Saraansh concluded saying, “I wanted to serve my own organisation, but as you progress you can broaden your horizon. Beyond making an application to manage people, I think the larger goal for us became to digitise business. We plan to target all sectors, but we want to work with the government because they offer a lot of bandwidth to make a change, where there has been a lot of focus on Digital India lately.”  

  

   




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