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BW Businessworld

Engaging With Customers More Often Derive Smarter Marketing Strategies

BW Businessworld's Growth Leadership Conclave and Awards 2018 in it's 3rd panel discussed smarter marketing strategies for ambitious SMEs

The ecosystem of marketing products has changed and is evolving due to digitization in India. An interactive discussion on smarter marketing strategies moderated by Hoshie Ghaswala, CEO, BW Engage brought together Sunil Khosla, Executive Vice President – Sales & Marketing, India Transact Services Ltd., Amit Tripathi, MD, IdeateLabs, Jay Thadeshwar, Founder and CEO, Poised Media and Kalyan Ram Challapalli, Founder, Wolfzhowl Strategic Instigation.

"Customer demands and communication is key in order to evolve marketing in an organization. We need to always keep in mind and work towards how we can gratify our employees and keep engaging with your distributors as well to improve the word of mouth marketing," said Jay Thandeshwar while shedding light on key strategies for effective marketing.

India has seen a growth of SMEs over the years and has gained recognition due to innovative marketing tactics.

"India is all about the touch and feel kind of market. Certain sectors want different imagery and energy from different brands and businesses. We need to keep in mind that even while initiating digital campaigns it is imperative that we focus on different verticals and ways in which more audiences can engage with our digital campaigns apart from big companies," said Kalyan Ram Challapalli.

Amit Tripathi while advising people from various SME's said at the interactive discussion, "It is very important for us to attend exhibitions, engage social media (LinkedIn) and communicate to sell more. Hence, creating marketing experiences can help SMEs gain the recognition that they are looking for in order to get more businesses."

Sunil Khosla during the discussion opined that same marketing campaigns won't prove to be efficient for different campaigns. In order to understand the market conditions, SMEs must tap different markets and analyze the effective strategies. This can help them gain more variants and responses from the campaigns they have initiated.


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