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Autodesk Launches Tinkerplay App

Autodesk, Inc. announced the launch of Tinkerplay, a free app designed for kids of all ages that introduces creative play through 3D design and 3D printing.

The Tinkerplay app is based on the popular Modio app, which Autodesk previously acquired, and will join the Tinkercad family of products. The Tinkerplay app allows users to design and customize characters and creatures digitally with the option to 3D print afterwards. The 3D printed parts can also be snapped together for dynamic play. With this launch, new parts, features and functionality have been added to make the world of 3D design simple, fun and engaging.
 
“Creators, designers and makers from ages five to ninety, have blown us away with their passion for 3D modeling and 3D printing,” said Samir Hanna, vice president and general manager, Autodesk Consumer and 3D Printing. “With Tinkerplay, we’re providing another great tool designed for kids of all ages who want to play, create and tinker.”

Dell Advocates Learning Through Doing
Dell India, the world’s fastest growing large integrated IT company, kicks off the Back to School season with a brand new TVC, conceptualized and crafted in sync with the theme for 2015 – to transform the process of learning with intuitive technology. Premiering on March 26, 2015 during the Cricket World Cup semi-finals and airing across leading English & Hindi entertainment, movie and music channels as well as Regional language channels from March 27, the television commercial is a reiteration of Dell’s belief that a school student’s education can be made more engaging and interesting by leveraging the potential of technology.
 
Learning by rote is a common practice among young students, faced with the challenge of remembering large amounts of content to do well in examinations. The new Back to School campaign stems from the thought that learning should not be a task, but something young minds should look forward to with interest. With the launch of the new TVC, Dell kicks off its flagship Back to School season with the aim to evolve conventional methods of learning by including technology in education to aid a better understanding and application of learning content.

Snapdeal Partners With TRIFED
Snapdeal.com, India’s largest online marketplace, has signed an MOU with Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED), an apex body under the administrative control of Ministry of Tribal Affairs, Government of India, to provide an integrated platform for online catalogue, sales and promotion of products crafted by tribal artisans.

India’s rich tribal heritage and legacy finds expression in some of the most exquisite crafts from these tribes under “Tribes India”, a retail chain of showrooms of TRIFED. Meticulously handcrafted Metal Artifacts, Tribal Textiles, Tribal Jewelry, Tribal paintings and more will be available on Snapdeal.com under the brand name of “Tribes India”. The gamut of artistic productions from across the length and breadth of the country will find a dedicated stage for online retail through this partnership with Snapdeal.com

Snapdeal will give complete assistance with online cataloguing of the “Tribes India” Products as a part of this partnership. Further, TRIFED will also be assisted in refining their existing product offerings online through Snapdeal’s data analytics. This will enable TRIFED to boost its sale of products thereby providing livelihood opportunities and market access to more and more tribal artisans in India.

Effectively Respond To Advanced Threats
Blue Coat Systems, Inc., a market leader in enterprise security, on Wednesday (25 March) announced that its cloud-based Global Intelligence Network now integrates Blue Coat’s entire portfolio, including the Norman Shark sandboxing technology and Solera Networks forensics and incident response products recently acquired by Blue Coat. All products now feed and receive threat information on a continuous basis, providing security professionals real-time intelligence that allows them to more effectively blocks threats. This leads to reduced attacks and a more effective advanced threat defense.
 
The collective intelligence garnered by the Global Intelligence Network allows Blue Coat customers to proactively block threats and reduce samples sent to the sandbox that lead to false alarms – a reduction of 99.9 per cent. This allows them to zero in on, and respond to, the most potentially destructive threats while also reducing costs.

Adadyn Set To Change Ad Tech Landscape
Ozone Media, a leading global advertising technology company, on Wednesday announced the commencement of its rebranding as “Adadyn” to better reflect the launch of its new technology platform.

Geared toward simplifying the marketing technology ecosystem for mid-size advertisers and agencies, Adadyn removes the barriers of entry into programmatic and works with all size companies in the ad world to empower those with smaller ad budgets to achieve more relevant, transparent, and targeted ads – once out of reach. Adadyn’s end-to-end, cost-effective platform offers flexible ad campaign management, creative personalization, retargeting, and payment options that scale — granting the ability to increase or decrease spend as business needs change.

This launch comes during a time of rapid growth, as the company has experienced four times revenue growth in the past year. Already the largest programmatic advertising player in the APAC region, Adadyn brings many years of collective international adtech, retail, ecommerce experience and is strengthening its foothold in the US market with 75 per cent of its 2014 revenue coming from the US.


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