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A Shift In The Array Of Content: Urban Vs. Rural

The most significant advantage content marketing companies have been benefitted from is the increased usage of Internet in rural areas – around 186 million internet users are there in the rural regions of today’s date

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Urbanization was a shift made by people when they moved from rural areas to urban areas, just like when the Internet Revolution happened, and content was published online. The same happened with the amplified wave of material available online; it took no time to penetrate deep into the areas where even newspaper’s reach isn’t there. The most significant advantage content marketing companies have been benefitted from is the increased usage of Internet in rural areas – around 186 million internet users are there in the rural regions of today’s date.

Like a node is the smallest element in a tree, everything starts from the inside. While the content marketing companies are established on the town side creating and publishing content, it is highly consumed by the ones staying in rural areas. It fascinates them, first, apart from that, while you’re busy in traveling to work and back home, they are enjoying AR features on their smartphone. 

Rural India witnessed a growth of 14.11 percent from December 2016 regarding Internet users by December 2017. You’re more interested in watching videos, reading blogs, and networking yet there’s a shift seen in focus towards the rural areas because they’ve become the contributors. The essential purpose served by the Internet in a city is online communication, but it is entertainment when we talk about the people living in rural areas. This has led content companies to capture the untapped market by taking up following strategies and methods:


Innovation

Smartphone applications now carry an interface which can be used by a layman; their motive is to serve maximum utility to the user in the least number of taps. Them being fascinated about the emerging technologies also contributes as another significant factor when they experience AR camera in an application and keep using it endlessly. That is how loads of content is being produced and consumed, consecutively.


Ease of Access

Machine-learning has assisted mainly in helping content companies to leverage the power of content and understand consumer demands. An internet user who converses in Hindi and can’t comprehend English immediately gets a pop-up to switch languages. 


Curiosity

You always run after things you didn’t know, and the same also intrigues you to the extent that you consume it as much as you can. Same goes with the rural market, you’re might be living in a more developed region of the society, but the rural populace carries ten times more curiosity than you do, giving content marketing companies an opportunity to seek their attention.


Custom content

From multi-lingual options appearing on websites to consume content to incorporating the same in videos to gain traction of the locals, content creation has undoubtedly seen a major shift as per the need of the potential consumer. 


Extended help

The rural localities of India don’t have the kind of exposure and development an urban locale witnesses. From here originates a massive demand from people living in rural areas to learn more and more about the outer world and educate themselves about the happenings to compete equally and thrive. Content marketers find this as a golden opportunity and along with entertainment, help them explore all kinds of possibilities through their content.


Conclusively, after urbanization, digital India is progressing at a breathtaking pace which is reflected from the kind of developments every aspect mentioned above has seen. From smartphone applications to websites to a piece of content available to the most remote areas of the country, content marketers, evidently are the driving force behind strengthening India’s backbone. Nearly 69% of our nation comprises of rural areas, and this shift in the array of content is just the start, because looking at the trends, the proportion of the rural population will soon be attributed as constants when making a content strategy.


Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Parveen Singhal

Parveen Singhal is the Co-Founder & CCO of WittyFeed.

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